Jordan Frank on ‘responsibility to collaborate’ – lessons in enterprise 2.0 implementations

Jordan Frank is VP of Sales and Business Development for Traction Software. Last Fall, Paula Thornton ( @rotkapchen) interviewed Jordan during Traction’s annual user group meeting.

Jordan has been working with a variety of knowledge intensive organizations over the much of the last decade. Here he shares some of his insights on the interplay between technology capabilities and knowledge work practices.

Although there are some pretty good sound bites such as “responsibility to collaborate” and “documents as knowledge traps”, i would encourage you to spend time not only listening carefully, but also reflecting on Jordan’s observations.

You need to develop a well-tuned design sense to take full advantage of the technologies intended to support collaborative and creative knowledge work. You need to be especially careful to avoid the temptations to over-engineer the technology or the process. The examples that Jordan shares are rooted in the augmentation philosophies of Doug Engelbart rather than the automation philosophies of Frederick Taylor.

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